Trust is the currency of the web in 2026. Our Small Business SEO Checklist focuses on building your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). We show you how to optimize your about pages, author bios, and contact information to signal credibility to search engines. This on-page approach is vital for small businesses in competitive industries where reputa... https://topbrandingaltimeter.com/blog/on-page-seo-checklist/