Pay-per-head, often abbreviated as PPH, is a service model where bookies pay a flat fee per active player per week. In return, the platform provides everything needed to run a sportsbook, including a website, betting lines, and reporting tools. This model eliminates guesswork and heavy upfront investments, making it ideal for both new and experienced bookies. https://aceperhead.com/blog/pph-guide/advanced-sportsbook-solutions/