Ubiquitous established the campaign as two sprints, dubbed “waves.” The First sprint made use of hand-picked TikTok influencers and hoped to create 3.8 million impressions. Additionally, the staff utilised paid out Spark Advertisements to deliver audience demographics when a person clicked by way of towards the revenue landing website https://www.bark.com/en/ie/company/advertising-agency-speciaali/n7YMpg/